Kanye West reportedly looks to launch Yeezy, his new cosmetics, skincare and fragrances line

Kanye West's company recently filed for a 'Yeezy' trademark to cover a plethora of beauty and skincare products

Asian News International June 15, 2020 10:25:15 IST
Kanye West reportedly looks to launch Yeezy, his new cosmetics, skincare and fragrances line

It seems like American rapper Kanye West is trying to expand his brand into the world of cosmetics and fragrances, just like the women in his family.

According to TMZ, as per new legal documents, the 43-year-old rapper's company recently filed for a 'Yeezy' trademark to cover a plethora of beauty and skincare products.

Kanye West reportedly looks to launch Yeezy his new cosmetics skincare and fragrances line

Kanye West. Image from Twitter

These products include makeup, false eyelashes, facial masks, nail polish, moisturizers, bath gels, body oils, shaving cream, hair care products, and perfumes, along with some hygienic products like toothpaste and deodorant, and even scented pine cones and aromatherapy pillows.

If Kanye's successful, he will be following in the footsteps of his wife Kim Kardashian's KKW Beauty line and sister-in-law Kylie Jenner's popular Kylie Cosmetics, which includes Khloe's Koko Kollection.

However, back in 2017, Kanye has tried to go this route before and filed similar documents to lock up the rights to 'DONDA brand cosmetics' which is named after his mother, but it didn't get finalised.

Updated Date:

also read

Mom-to-be Alia Bhatt thanks Shilpa Shetty for the ‘best pizza’ she has eaten; see picture
Entertainment

Mom-to-be Alia Bhatt thanks Shilpa Shetty for the ‘best pizza’ she has eaten; see picture

The actress shared a picture of the pizza sent to her by Shilpa on her Instagram story.

Actor Akhil Iyer to take legal action against the Congress for using his face illegally for their campaign
Entertainment

Actor Akhil Iyer to take legal action against the Congress for using his face illegally for their campaign

The actor shared the pictures of the posters too, which have been used by the Congress party for their movement against corruption in Karnataka by the ruling party.

Netflix's DAHMER is slick, well-produced---and should not exist
Entertainment

Netflix's DAHMER is slick, well-produced---and should not exist

Although well-made and blessed with great performances, Netflix's miniseries DAHMER is blatantly exploitative of the trauma suffered by the murder victims' families.