Kalyan Jewellers withdraw ad featuring Amitabh Bachchan, Shweta Nanda after facing backlash

Kalyan Jewellers withdrew an ad featuring Amitabh Bachchan and his daughter after it came under attack for creating 'distrust' in the banking system

Press Trust of India July 23, 2018 09:18:35 IST
Kalyan Jewellers withdraw ad featuring Amitabh Bachchan, Shweta Nanda after facing backlash

Kochi: Kalyan Jewellers on 22 July withdrew a one-and-a-half minute long advertisement featuring Bollywood actor Amitabh Bachchan and his daughter after it came under attack from a bank union which said it was aimed at creating 'distrust' in the banking system.

Kalyan Jewellers withdraw ad featuring Amitabh Bachchan Shweta Nanda after facing backlash

Amitabh Bachchan and Shweta Nanda Bachchan in the Kalyan Jewellers ad. Image from Twitter/@eventaaindia

"We sincerely regret the inadvertent hurt caused and withdraw the advertisement from all media with immediate effect," Executive Director of Kalyan Jewellers, Ramesh Kalyanaraman said in a statement.

He said, "We understand that the advertisement has hurt sentiments of some people including members of our esteemed banking community. Any such hurtful interpretation being drawn is unintended."

"We state that the creative advertisement was a work of fiction and not a reflection of banking employees at large. Along with crores of Indians, we acknowledge the valuable contribution of the banking community to our country," the statement said.

All India Bank Officers' Confederation, an organization claiming to have membership of around 3,20,000 officers, last week threatened to sue Kalyan Jewellers accusing it of "casting aspersion and hurting the sentiments of millions of personnel" through the advertisement.

AIBOC general secretary Soumya Datta had alleged that the theme, tone and tenor of the advertisement were "disgusting, derogatory, to say the least and is aimed to create distrust in the banking system, for pure commercial gain."

However, Kalyan Jewellers had rejected the allegation, saying it was "pure fiction".

The advertisement features Bachchan as an old man and Shweta Bachchan Nanda as his daughter.

In the ad, Bachchan, depicted as a person with integrity and honesty, is seen visiting a bank branch along with his daughter to return the extra money credited in his pension account and his bitter encounter with bank employees in the process.

"The advertisement portrays banks in bad light, casting aspersion, hurting the sentiment of millions of personnel, stakeholders and is a direct attempt to ruin the trust and confidence of billions of citizenries in banks," Datta had said.

Bachchan had tweeted the video of the ad, saying "Emotional moment for me.. tears welling up every time I see it.. daughters are the best !!"

Popular Malayalam actress Manju Warrier acted as his daughter in the advertisement's Malayalam version.

AIBOC had said in the ad, Bachchan tried to exhibit his honesty by drumming around that "Honesty doesn't mean when everyone is watching, rather it is about being honest when nobody is looking at you. But, Mr Bachchan perhaps was unaware that in the process of doing so on screen, he has made a mockery of the entire bankers' community in the ad which is deplorable and culpable."

Datta had said "we express our strong resentment against the management of Kalyan Jewellers and Mr Bachchan who have manifested a negative and false image of the Banks in the ad for their personal aggrandizement."

"We deem it as a case of defamation to all the banks as a whole," it had said. Demanding an unconditional apology from the jewellery group, the AIBOC had said if the advertisement was not withdrawn, suitable "organisational action, including dharnas and litigation" would be initiated.

Updated Date:

also read

Saif Ali Khan, Rani Mukerji discuss Bunty Aur Babli 2, reuniting on-screen after 13 years
Entertainment

Saif Ali Khan, Rani Mukerji discuss Bunty Aur Babli 2, reuniting on-screen after 13 years

Saif Ali Khan on replacing Abhishek Bachchan in Bunty Aur Babli 2: "I was told it is a different movie and it is not the same character (that Bachchan played). Aditya Chopra obviously knows what he is doing, so my character has been tweaked because I was playing it."

John Abraham, once an experimental actor and symbol of unassuming masculinity, reduced to a demolishing machine today
Entertainment

John Abraham, once an experimental actor and symbol of unassuming masculinity, reduced to a demolishing machine today

Ironically, John Abraham was a punch-up, anti-establishment emblem sex symbol in his prime. The most unobvious of male leads — handsome, and yet approaching something other than the sum of his handsomeness.

Bunty Aur Babli 2 movie review: Rani Mukerji, Saif Ali Khan can't pull off this heist
Entertainment

Bunty Aur Babli 2 movie review: Rani Mukerji, Saif Ali Khan can't pull off this heist

Bunty Aur Babli 2 is not a sequel we didn't need. But it's a follow-up that needed much more.