'Ja jee le apni zindagi' DDLJ fans: Film's 1000 week run at Mumbai's Maratha Mandir ends

For all Dilwale Dulhaniya Le Jayenge fans today was the end of an era. After a successful 1009 week run (over 19 years) in Mumbai’s Maratha Mandir theatre in south Mumbai, the iconic Bollywood film was screened for the last time on Thursday morning. The film starring Shah Rukh Khan and Kajol released on 19 October, 1995 and completed 1000 weeks on 12 December, 2014 at Maratha Mandir. [caption id=“attachment_2109107” align=“alignleft” width=“380”] Shah Rukh Khan and Kajol in Dilwale Dulhaniya Le Jayenge.[/caption] According to a Yash Raj Films statement, “Post the 1000 week celebrations last December, the theatre had requested YRF to prepone the DDLJ morning show to 9.15 am instead of 11.30 am as it was becoming difficult for the cinema to accommodate multiple new releases every week with just 3 regular shows.” The statement also said while the film was being screened at 9.15 am since 13 February, the theatre faced issues regarding the working hours of the staff. “While the theatre management was happy to continue the film for as long as it continued to draw in the audiences, owing to logistical issues of their staff having to work inordinately long hours to accommodate an additional early morning show, it was mutually decided to end the films historic & record breaking run,” the statement said. Given its popularity, with the morning shows still running housefull on weekends, it is still the end of an era. And even as the news broke, Twitter was full of reactions from fans:

And even as fans continued to express their disappointment on Twitter, YRF said in true Bollywood style, “this endearing and endless romance will continue to live in our hearts forever…”