India's Most Wanted: Makers of Arjun Kapoor's spy thriller to avoid morning shows as distribution strategy

India's Most Wanted marks the first collaboration between Arjun Kapoor and writer-director Raj Kumar Gupta.

FP Staff May 24, 2019 10:38:04 IST
India's Most Wanted: Makers of Arjun Kapoor's spy thriller to avoid morning shows as distribution strategy

As part of the distribution strategy for spy thriller India's Most Wanted, starring Arjun Kapoor, Fox Star Studios has decided to not have morning shows in theatres. According to a Mumbai Mirror report, the studio has requested national multiplex chains like PVR, INOX and Cinepolis to do the same.

Indias Most Wanted Makers of Arjun Kapoors spy thriller to avoid morning shows as distribution strategy

Arjun Kapoor in a still from India's Most Wanted. YouTube

According to the same report, this decision was taken taking into consideration that the target audience will head to cinemas in the evenings. To have theatre owners avoid overhead costs as well, they decided it was best not to have morning shows with minimal attendance. The same report added that the film has a targeted 1,100-screen release, mostly in multiplexes and limited single screens.

"We wanted to build the film strongly on the perception and positive endorsements. Out distribution strategy has been a judicious mix of showcasing and cinemas, so as to maximise the potential to reach to our target audience," said Fox Star Studios CEO Vijay Singh.

India's Most Wanted is Arjun's first collaboration with writer-director Raj Kumar Gupta. The film follows a team of spies, who orchestrated one of the country's biggest manhunt for "India's Osama", which reportedly alludes to Yasin Bhatkal.

(Also read — India's Most Wanted: Ranking all Raj Kumar Gupta films, from No One Killed Jessica to Raid)

Updated Date:

Find latest and upcoming tech gadgets online on Tech2 Gadgets. Get technology news, gadgets reviews & ratings. Popular gadgets including laptop, tablet and mobile specifications, features, prices, comparison.

also read

Vaani Kapoor joins Ayushmann Khurrana in Abhishek Kapoor's yet-untitled directorial
Entertainment

Vaani Kapoor joins Ayushmann Khurrana in Abhishek Kapoor's yet-untitled directorial

Set in North India, the film will see Ayushmann Khurrana essay the role of an athlete. The shooting is slated to begin in October.

Rohit Shetty to provide financial aid to Hindi film industry's daily wage workers with remuneration from Khatron Ke Khiladi
Entertainment

Rohit Shetty to provide financial aid to Hindi film industry's daily wage workers with remuneration from Khatron Ke Khiladi

In April, Rohit Shetty was among the several celebrities from the film industry who came forward to help the daily wage workers amid the nationwide lockdown due to the coronavirus pandemic.

Sushant Singh Rajput death: Centre tells SC it has accepted Bihar govt recommendation for CBI probe
Entertainment

Sushant Singh Rajput death: Centre tells SC it has accepted Bihar govt recommendation for CBI probe

The Supreme Court is hearing a plea by Bollywood actress Rhea Chakraborty who is seeking transfer of an FIR concerning Sushant Singh Rajput's death from Patna to Mumbai.