I make what audience wants: Ekta Kapoor

Ekta Kapoor is known as the queen of small screen but her serials have often evoked criticism for being repetitive and prolonged. The producer however, says she makes what the audience demands.

hidden September 07, 2012 22:11:58 IST
I make what audience wants: Ekta Kapoor

New Delhi: Ekta Kapoor is known as the queen of small screen but her serials have often evoked criticism for being repetitive and prolonged. The producer however, says she makes what the audience demands.

The 37-year-old, whose list of TV serials include the famous 'Kyunki Saas Bhi Kabhi Bahu Thi', 'Kasautii Zindagii Kay' and 'Bade Achhe Lagte Hain', said she is more than eager to change her serial's story line but it is the audience who is not ready for something new.

I make what audience wants Ekta Kapoor

Ekta Kapoor

"The day audience demands something else I will make different TV shows. If you check last 10 years TRP's then you will realise that people don't want to see any other stories except love stories, saas bahu saga etc.

"I am more than willing to break free from all these age old topics but I don't have an option," said Ekta, who was in the capital attending the India Today Mind Rocks Youth Summit 2012.

She started her career with comedy show 'Hum Paanch' and went on to change the face of Indian television. Ekta has now moved on to producing films and she already has made name for herself in the business with hits like 'The Dirty Picture' and 'Love Sex aur Dhokha'.

"I started from my father's garage and today it feels good to see that I have come this far. It was always my passion to make serials and moving to movies was the next obvious step.

"TV is about masses and I have maintained a connection with my audiences. I understand what they want and it is usually so that what I like they like it as well. Me and my audience share the same thinking and liking," she said.

Ekta, who is known for her short temper, says she is a changed person now and has mellowed down over the years. "I have changed a lot as a person. I think before I was an immature person who couldn't handle success and lot of work. But I have learnt from my mistakes. It was just too much too soon," she added.

PTI

Updated Date:

Find latest and upcoming tech gadgets online on Tech2 Gadgets. Get technology news, gadgets reviews & ratings. Popular gadgets including laptop, tablet and mobile specifications, features, prices, comparison.

also read

Ekta Kapoor, Guneet Monga, Tahira Kashyap Khurrana launch cinema collective for women creators
Entertainment

Ekta Kapoor, Guneet Monga, Tahira Kashyap Khurrana launch cinema collective for women creators

The mission of Indian Women Rising is to ‘empower and amplify groundbreaking narratives that disrupt the status quo.’

After Laxmmi, Tusshar Kapoor to produce mystery thriller Maarich, also featuring Naseeruddin Shah
Entertainment

After Laxmmi, Tusshar Kapoor to produce mystery thriller Maarich, also featuring Naseeruddin Shah

TusshKapoor shared the first look of his next production, where he's seen as a cop