Hrithik Roshan unveils Kaabil poster on World Disability Day; supports the differently abled

FP Staff

Dec 06, 2016 16:26:47 IST

Social media has been abuzz in the past few weeks with updates and speculations regarding Shah Rukh Khan's Raees, a Republic Day release. Therefore, it was only a matter of time that the other film slated to release around that weekend, started making some noise.

The makers of the action thriller Kaabil adopted a unique strategy to promote their film in order to up the ante against their rivals, Excel Entertainment, who are holding a pan-Indian trailer launch of Rahul Dholakia's Raees in nine cities, accompanied by video messages from Khan.

The lead actor of Sanjay Gupta's Kaabil, Hrithik Roshan unveiled the poster of the film on 3 December, World Disability Day. Interestingly, both Roshan's character and his love interest in the film, played by Yami Gautam, are blind. The film revolves around how Roshan overcomes his physical disability and takes a stand. That is the same message that the makers wanted to convey to the differently abled through the poster of their film.

Going by the trailer, we have already learnt that the film is a revenge drama. The focus of the picture falls on his jaw as his hazel brown eyes are covered by a broad strip of darkness, emphasising the illusion of anger. This effectively paints Roshan's character who is physically blind yet is not morally blind enough to keep mum on an injustice.

One can also observe the bokeh effect in the poster at some points where the light and the darkness meet. This is also a smart move on part of the makers to use the bokeh effect, that our eyes often complain of, aesthetically and thematically. Also, the font of the title is pretty bold as if it is announcing that the protagonist is kaabil (capable). The colour inside the font has been kept white, with shades of black as yet another sign of contrast between polar opposites. One cannot help but notice the 'I' of Kaabil which is full of the red colour, probably indicating bloodshed, of the self or by the self.

Kaabil also stars Rohit and Ronit Roy. It is produced by Rakesh Roshan under the banner of FilmKraft Productions and is slated to release on 25 January, 2017.

Updated Date: Dec 06, 2016 16:26:47 IST

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