 "Ekta Kapoor and Smriti Irani's 'Kyunki Saas Bhi Kabhi Bahu Thi 2' smashes records, enjoys 1.6 billion views across television and digital platform")
Ekta Kapoor, the undisputed queen of content, has done what only she could, revive an entire era of Indian television with the powerful return of Kyunki Saas Bhi Kabhi Bahu Thi. The reboot of the iconic show has struck gold, pulling in a staggering 2.8 TVR on its premiere episode, making it the highest-rated Hindi GEC fiction launch in the last five years.
But this isn’t just the comeback of a show. It’s the comeback of everything Indian audiences once loved about prime-time television, emotion, drama, tradition, and unforgettable storytelling. And at the heart of this revival stands Ekta Kapoor, whose instinct for what resonates with viewers remains as sharp and successful as ever.
In its launch week alone, Kyunki clocked an incredible 1.659 billion minutes of watch time, reaffirming its status as one of the most iconic properties in Indian entertainment. The launch episode alone was watched by 15.4 million viewers on Star Plus, with the show reaching 31.1 million on television in just the first four days, making it the biggest GEC fiction launch across both TV and streaming platforms in recent memory.
The show has tapped into deep nostalgia while simultaneously capturing the attention of a whole new generation. Online, it generated over 17,300 mentions with an overwhelming 86% positive sentiment, fueled by emotional fan reactions, anticipation, and admiration for its ensemble cast.
Ekta Kapoor has not only revived a legendary show, she’s reignited prime-time television. With Kyunki back at 10:30 PM and setting new benchmarks, she has brought families back to their living rooms, reaffirming her legacy as the true architect of Indian fiction television.
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