Dwayne Bravo, Chris Gayle promote SKORE condoms with Indian version of Champion song

West Indies cricketers Chris Gayle and Dwayne Bravo will now seen as brand ambassadors of a condom ad. They have been roped in to promote Skore’s soon to be launched Champions condoms.

FP Staff October 25, 2016 15:22:58 IST
Dwayne Bravo, Chris Gayle promote SKORE condoms with Indian version of Champion song

West Indies cricketers Chris Gayle and Dwayne Bravo will now seen as brand ambassadors of a condom ad. They have been roped in to promote Skore’s soon to be launched Champions condoms.

Dwayne Bravo Chris Gayle promote SKORE condoms with Indian version of Champion song

The cricketers dancing to the song. Image courtesy: YouTube

Vishal Vyas, head of marketing, Skore Condoms had said to Economic Times, "We are thrilled by our latest association with Chris Gayle and Dwayne Bravo. This partnership launches our "Champion" line of products, an advanced range of condoms from the house of Skore. With Bravo and Gayle's association, we now look at expanding our marketing efforts to cricket-loving youth."

The deal also involves the players recreating Bravo's 'Champion' song for the Indian audience.

The song that was launched just before the ICC World T20 this year became hugely popular among the masses. Chris Gayle had also featured with him in the original song.

In August the brand began a Twitter contest #SKOREfeatDJBravo, to invite women to send entries to feature in the video. The winners got to dance in the Indian Champion song.

With women dancing around them Bravo and Gayle seem to be having a lot of fun in the song. However the song is no fun for the audience to watch. The only indication that it has anything to do with a condom brand is the Skore Tshirt that the two cricketers wear.

While the ad doesn't follow the typical format of all condom ads of sensuality it doesn't try anything new either. Is it enough to have some women dancing to a song with two famous cricketers to promote a brand?

Speaking to RadioandMusic.com Chris Gayle said, “I’m always up for some fun and Skore offered me a great platform to shake a leg, party hard and talk about condoms. Being a Champion, to me, is breaking taboos, being vocal and more importantly, being responsible.”

We will have to wait to see how far this song can take SKORE's promotions with no creativity.

Watch the song here:

Updated Date:

also read

Africa cinema could create 20 mn jobs, yet its potential remains untapped: UNESCO
Entertainment

Africa cinema could create 20 mn jobs, yet its potential remains untapped: UNESCO

UNESCO said that an estimated five million people currently work in #Africa's film industry, which contributes $5 billion to the continent's GDP.

Masala News: Big B quits Big Tobacco deal after stream of criticism
Entertainment

Masala News: Big B quits Big Tobacco deal after stream of criticism

Amitabh Bachchan's office released a statement stating that the actor has withdrawn advertising the pan masala brand and has returned his fees

IPL 2021: Super Kings start favourites against Kings from Punjab, aim to finish in top two
First Cricket News

IPL 2021: Super Kings start favourites against Kings from Punjab, aim to finish in top two

The MS Dhoni-led team, despite two straight defeats prior to the final round-robin match, will have its nose ahead against an inconsistent Punjab outfit that is all but out of the play-offs race.