Designer Sabyasachi Mukherjee announces collaboration with fashion retailer H&M; collection to release on 16 April
Celebrated Indian designer Sabyasachi has collaborated with multinational clothing-retail company H&M for its new range "Wanderlust".
The collection, which will launch on 16 April, marks the clothing brand's first global collaboration with the ace couturier.
"I am happy to announce the collaboration with H&M, as it gives us the opportunity to spread the Sabyasachi aesthetic to a wider audience in India and worldwide.
Here is a post announcing the collaboration
View this post on Instagram
Follow your wanderlust into the whimsical world of #SabyasachixHM. The collaboration with the global fashion brand H&M launches across H&M stores in India as well as selected H&M flagship stores around the world and online at hm.com and Myntra, 16 April 2020 #Sabyasachi #HMIndia #HM #Myntra @hm @myntra #TheWorldOfSabyasachi
"Having done couture for the majority of my career, it is very exciting to bring that finesse of craft to 'ready-to-wear' and create whimsical and fluid silhouettes that bring relaxed sophistication to everyday life," Sabyasachi said in a statement.
Taking cues from India's rich textile, craft and history, the collection will bring modern and traditional silhouettes together with a nod to athleisure and glamping.
One of the key highlights of this collection will be Indian textile and print traditions brought to life by the Sabyasachi Art Foundation.
"At H&M, we are thrilled to announce our collaboration with iconic Indian designer Sabyasachi, known for his dynamic use of indigenous crafts and textiles - a language so stunning, that it permanently altered the fashion and design landscape of the country," Ella Soccorsi, Concept Designer at Collaborations & Special collections, H&M, said.
The collection, which will have both men and women's wear, will be available in all H&M stores in India as well as selected H&M flagship stores around the world and online on HM.com and Myntra.
H&M has previously released designer collaborations with Giambattista Valli, Johanna Ortiz, Balmain, Versace and others, according to Vogue.
(With inputs from Press Trust of India)
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Updated Date: Jan 21, 2020 16:21:00 IST