Brands I endorse, deliver what they promise in ads : Katrina Kaif

Reacting to the Central Consumer Protection Council’s decision that celebrities would be held liable for endorsing products by way of misleading advertisements, actress Katrina Kaif today said she is very careful while choosing to endorse a brand.

If products like skin whitening creams, hair oils or shampoo do not give results as promised in advertisements, consumers can now claim compensation not only from advertisers but also from celebrities endorsing such products, as per the latest Central Consumer Protection Council (CCPC) guidelines.

“I don’t know much about this law. It is a good thing, since it will enforce quality and make sure that the celebrity is careful while endorsing a particular product. Personally, I have always been careful while endorsing products and what I say in the commercial. I have been careful about not making wrong claims,” Katrina said.

“If I am not familiar with the brand, then I don’t endorse it. It is important for me that the product I endorse, should deliver on its promise,” she said.

Meanwhile, Katrina has joined stars like Aishwarya Rai Bachchan, Sonam Kapoor and Freida Pinto as the latest spokesperson of cosmetic brand L’Oreal Paris. PTI