Ajay Devgn on Baadshaho's box office performance: Poor promotions, climax sequence affected collection
While promoting Golmaal Again, Ajay Devgn mused on why his previous release, Baadshaho didn't become the box office blockbuster it was expected to
Ajay Devgn is now quite busy promoting his latest film Golmaal Again, scheduled to be released this Diwali. But his thoughts seemed to be on his previous release — Baadshaho — during a recent interview.
Baadshaho had Devgn fans all over the country nursing had huge expectations — considering the setting and the high-octane action witnessed in the trailer. Baadshaho even enjoyed a great start, toppling the overall collections of Shah Rukh Khan’s Jab Harry Met Sejal and it was believed it would soon cross the Rs 100 crore mark. But poor reviews and less-than-promising word-of-mouth buzz slowed down the movie’s tempo, ultimately restricting its overall collections to only Rs 78 crore.
While promoting Golmaal Again, Ajay Devgn seemed a bit upset and attributed Baadshaho’s inability to become a blockbuster on the below par promotion campaign, which he felt, had failed to attract multiplex audiences. He said in an interview, “I had an issue with that because of the promotions of the film. After the first trailer, even the multiplex audience wanted to watch it. Then came the first song, again everyone liked it. We went wrong with the material that came out after that as that is not something the multiplex audience wants to watch. It opened very well, but some things harmed the multiplex business.”
Not only that, he was also not happy with the director Milan Luthria for creating an abrupt climax. He added, “I fought with the director as well, we had shot for something else but I don’t know why he didn’t include that in the end.”
However, Ajay now has high hopes from Golmaal Again. “It is a genre that is not being tapped in Bollywood," he said. "Golmaal Again is a horror comedy which is not scaring you, but it is really funny. It is with the same main characters. Ideally, you should make a sequel when the characters are famous and Golmaal is one such franchise where people relate to all characters. There are 10 to 12 characters from the franchise who are famous. So we decided to take forward this franchise in a different way, by stepping into the horror comedy genre.”
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