Barack and Michelle Obama sign multi-year deal with Spotify to produce exclusive podcasts
The multi-year Spotify agreement will be with Higher Ground Audio, an expansion of the Higher Ground production company that will oversee the move into podcasts
Barack and Michelle Obama have signed a multiyear deal to produce podcasts exclusively for Spotify, through their media company Higher Ground Productions. "The Obamas will develop, produce, and lend their voices to select podcasts, connecting them to listeners around the world on wide-ranging topics. The multi-year agreement will be with Higher Ground Audio, an expansion of the Higher Ground production company that will oversee the move into podcasts," read a statement issued by Spotify.
Though there are no specific details on the project Michelle said, “We’re thrilled to have the opportunity to amplify voices that are too often ignored or silenced altogether, and through Spotify, we can share those stories with the world. Our hope is that through compelling, inspirational storytelling, Higher Ground Audio will not only produce engaging podcasts, but help people connect emotionally and open up their minds — and their hearts.”
Check out the announcement here:
— Spotify News (@SpotifyNews) June 6, 2019
The development comes weeks after the couple signed a deal with streaming giant Netflix to produce films and TV shows, which will include both scripted and unscripted content.
Spotify will distribute the Obamas’ podcasts worldwide to its paid and ad-supported user base. In the first quarter, Spotify said it had 100 million Premium subscribers and more than 217 million monthly active users overall.
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