Arnold Schwarzenegger, JJ Abrams, Maggie Q join forces to underline importance of resurrecting theatrical experience

Arnold Schwarzenegger chanted with enthusiasm, “We are back! We are back!” before he spoke Wednesday about the importance of resurrecting the theatrical experience for moviegoers.

“Now it’s time to get back to the big screen,” Schwarzenegger told a socially distanced audience at AMC Century City 15 theatre in Los Angeles.

The actor and former California governor was joined by filmmakers and major Hollywood studio executives as part of the “Big Screen is Back” initiative. Other speakers included JJ Abrams, Maggie Q, Sam Richardson, Janicza Bravo and David Bruckner.

“If you have the movie and you don’t have the theatres, you don’t have nothing,” Schwarzenegger said. “Yes, we’ve seen over the past year in the pandemic, that people watch movies on their little iPhone and iPad and put on their glasses to see what’s going on there. They are missing special and visual effects and all the great stuff you usually see on the big screen.”

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The gathering was one of the first in-person events for the industry to showcase its biggest upcoming projects. The three-hour event also featured movie clips and trailers from Disney, Sony and other studios.

Extended footage was shown from Warner Bros’ In the Heights, Disney’s Cruella, Universal’s F9, Paramount’s Snake Eyes and Aretha Franklin’s biopic Respect from MGM Studios/United Artist Releasing.

Each speaker encouraged the return to theatres as the industry moves to rebound after the pandemic created life without theatres about a year ago.

Maggie Q, star of the upcoming action film The Protégé, talked about her excitement at seeing her work back in theatres. Bravo offered a glimpse into her film Zola, and Marvel Studios president Kevin Feige appeared in a pre-recorded message before he introduced a sizzle reel that included Black Widow.

“We set out to craft an epic cinematic experience that is visually spectacular and totally engrossing with every inch of the frame,” Feige said. “We want you to feel like you’re part of the action. It’s by far the best way to see a Marvel movie and any movie period.”

Abrams offered an inspiring speech, saying his favourite experiences happened in places like a movie theatre.

“I think we all want to be kids again,” he said. “And the idea of returning to theatres and being in a big dark room with strangers, screaming and laughing, experiencing the power of that is a human natural need.”