 "Amid Deepika Padukone's shift demand, her brand 82°E faces loss of over Rs 12 crore for this financial year")
Deepika Padukone finally reacted to her 8-hour demand shift post embracing motherhood, which made her exit from biggies like Kalki 2 and Spirit (both featuring Prabhas in lead roles). Defending her demand, Deepika said that people have normalised overworking and urged everyone not to confuse “burnout for commitment".
“One hundred per cent. Every cliché is true. When mothers say, ‘You’ll understand when you become one,’ it’s true. I have so much more respect for my mother now. You can plan how you think you’ll navigate work and motherhood, but the reality is very different. I feel strongly about how new mothers need to be supported when they return to work. That’s something I want to focus on," Deepika told Harper’s Bazaar.
Deepika Padukone and her brand
The actress is also a producer and an entrepreneur. She launched her beauty brand called 82°E a few years back.
As per a report by HT, her brand has gone through losses of over Rs 12 crore for this financial year and the earnings are much lesser as compared to the last financial year.
The company’s statement reads- “The management is continuously taking efforts to increase revenue and reduce expenses to ensure it has a profitable track record.”
Deepika Padukone on pay parity
After her exit from _Kalki 2_, the actress spoke about pay parity and working conditions in an interview with CNBC-TV18 and said, “I have done this at many levels; this is not new to me. I think, even as far as pay is concerned, I have had to deal with whatever comes with it. I don’t even know what to call it, but I am someone who has always fought my battles silently. And for some strange reason, sometimes they become public which is not the way I know and not the way I’ve been brought up. But yes, to fight my battles silently and in a dignified way is the way I know."
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