Aamir Khan's Secret Superstar, Shah Rukh Khan's Rahnuma to release a week apart in 2017
Aamir Khan's next production Secret Superstar will release on 4 August, 2017 while Shah Rukh Khan's Rahnuma will release on the consecutive Friday, on 11 August.
Shah Rukh Khan for Diwali. Salman Khan for Eid. Aamir Khan for Christmas.
That is how the traditional pattern has been for their film releases over the years. However, now they are smartly dismantling the pattern and giving their fans quick releases rather than making them wait for the festive season.
Last month, Aamir made waves on social media when he released the Fat to Fit video that traced his transformation from a 97 Kg old man to a wrestler sporting six-pack abs for his role in Nitesh Tiwari's wrestling biopic Dangal. A couple of days later, the other two Khans, Salman and Shah Rukh seemed to be in cahoots when the former unveiled the poster and release date of the latter's romantic drama with filmmaker Imtiaz Ali.
Salman announced that the release date will be 11 August, 2017 which is the time conventionally reserved for him as Eid falls somewhere around in July or August. Thus, it was a smart move on Shah Rukh's part to ask Salman to break the news. However, last week, Aamir returned the favour in a similar unconventional fashion.
Since he is already gaining traction for his next Dangal which is slated to release this week on the Christmas weekend (duh), he decided to plug in his next a week before Dangal hits the theaters. So Aamir released the teaser of his next production Secret Superstar, a musical in which he plays an extended cameo. He accompanied the YouTube link to the teaser with the caption that read: "To all those who complain that I come once in two years."
He plays the role of a wacky music producer in Secret Superstar which revolves around a young Muslim singer who veils her identity under the burqa on her road to become a successful singer against her old-fashioned father's wishes. The lead role is essayed by child artiste Zaira Washim who plays the childhood version of Geeta Phogat in Dangal. The film is directed by Advait Chauhan who has served as the assistant director in a couple of Aamir's films such as his wife Kiran Rao's directorial debut Dhobi Ghat and his own directorial debut Taare Zameen Par. As an icing on the cake, Kiran has written the story and screenplay of Secret Superstar.
Secret Superstar will release on 4 August, 2017, just a week prior to the release of the Imtiaz Ali directorial which has now been named Rahnuma. Shah Rukh plays a flirtatious guide in the film, organically drawing comparison to Aamir's character in Kunal Kohli's Fanaa. He will be seen romancing Anushka Sharma on the screen as the pair reunite after previous successes like Aditya Chopra's Rab Ne Bana Di Jodi and Yash Chopra's Jab Tak Hai Jaan.
Aamir and Shah Rukh are already in news these days for their upcoming releases Dangal and Raees respectively. However, the release of the films are a month apart so there is little chance of competition. The last time their films released two weeks apart was in 2008 when Rab Ne Bana Di Jodi released a fortnight prior to Aamir's Christmas release AR Murgadoss' action thriller Ghajini.
The other time they had a week-apart box office clash was back in 1995 when Shah Rukh's crime drama Ram Jaane released on 24 November while Aamir's romantic musical Akele Hum Akele Tum, directed by his cousin Mansoor Khan, released on 1 December, 1995.
That time, Shah Rukh's film went on to fare better at the box-office. Will history repeat itself come August or will Aamir turn the tables? We await the two releases as eagerly as you do.
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