What you need to know about food habits of rural India

Rural India spends around 54 percent of its income on food. However, food items as an overall category have declined as share of consumption expenditure from 64 percent earlier.

FP Editors April 04, 2012 12:06:31 IST
What you need to know about food habits of rural India
What you need to know about food habits of rural India

The share of cereals, like rice and wheat, have been declining steadily as a share of food consumption. Reuters

India's urbanisation level is about 30 percent, although urbanisation levels vary greatly from state to state, a report on the Indian consumer by Citi has said. By international standards, urbanisation levels are still very low in India (see chart below). The rate of urbanisation is expected to increase to around 40 percent by 2025.

India's levels of urbanisation are similar to those of Vietnam, and lower than China / Indonesia (both in their mid 40s), Citi said.

What you need to know about food habits of rural India

Across strata, rural India spends around 54 percent of its income on food. However, food items as an overall category have declined as share of consumption expenditure from 64 percent earlier, Citi said, while theshare of non-food consumption has increased proportionately.

In terms of the different components of the food basket, the report noted that the share of cereals, like rice and wheat, have been declining steadily as a share of food consumption. Rice and wheat are the primary grains consumed, accounting for 90 percent of cereal consumption (see chart).

What you need to know about food habits of rural IndiaThe consumption of pulses is relatively more dispersed across various regions. However, arhar, tur dals seem to be favourites.

What you need to know about food habits of rural India

There has been a strong growth in expenditure on fruits.Vegetables, surprisingly, decline as a share of wallet, the brokerage's report said. For vegetables, potatoes, tomatoes and onions dominate the mix. Bananas, coconuts and mangoes are the most popular fruits, accounting for 57 percent of the rural basket.

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What you need to know about food habits of rural India

Milk, Citi said, has shown a sharp and sustained escalation in consumption expenditure. As incomes increase, spending on milk climbs as a percentage of food consumption expenditure, the report said. Growth is driven mostly by demand for liquid milk. The consumption of butter, ghee begins to decline after incomes rise beyond a point.

What you need to know about food habits of rural India

Citi also found that Indians clearly like their fish and prawns, followed by chicken, goat meat and eggs.Again, this is a category where consumers tend to consume more as incomes and expenses increase. Within the categories, the lowest rate of increase is for eggs, while the highest is for goatmeat, the brokerage said.

What you need to know about food habits of rural India

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