 "Twitter acquires mobile advertising startup Namo Media")
San Francisco: Twitter Inc said on Wednesday it will acquire Namo Media, a technology firm specializing in “native advertising” for mobile devices.
Terms of the deal were not disclosed, but Namo Media said in a blog post that its technology would be rolled into MoPub, the ad serving platform that Twitter purchased last year for more than $300 million.
[caption id=“attachment_73766” align=“alignleft” width=“380”]  Representational Image. Reuters[/caption]
The combined platform would improve the social media power’s ability to deliver “native ads” - promotional material that blends into mobile apps and mobile websites.
“We share a vision for how native advertising can improve the state of mobile app monetization for marketers, app publishers, and users,” Kevin Weil, Twitter vice president of product, said in a blog post.
Venture capital firms that backed Namo Media included Google Ventures, Andreessen Horowitz and Betaworks.
Reuters
 "Russian drones over Poland: Trump’s tepid reaction a wake-up call for Nato?")
 "As Russia pushes east, Ukraine faces mounting pressure to defend its heartland")
 "Why Mossad was not on board with Israel’s strike on Hamas in Qatar")
 "Turkey: Erdogan's police arrest opposition mayor Hasan Mutlu, dozens officials in corruption probe")
 "Russian drones over Poland: Trump’s tepid reaction a wake-up call for Nato?")
 "As Russia pushes east, Ukraine faces mounting pressure to defend its heartland")
 "Why Mossad was not on board with Israel’s strike on Hamas in Qatar")
 "Turkey: Erdogan's police arrest opposition mayor Hasan Mutlu, dozens officials in corruption probe")
](https://images.firstpost.com/wp-content/uploads/2014/02/twitter380.jpg){kind=link}