Zebronics' new security and surveillance biz targets SMBs, enterprises

  India’s computer peripherals company Top Notch Infotronix, which operates under the brand ‘Zebronics’, has announced its foray into security and surveillance market. The company has set up a separate business unit for the surveillance and security equipment business. “We decided that a horizontal diversification of product portfolio would be our best bet for achieving the inorganic growth target we had set ourselves and to more fully utilise our resources and capabilities, as we reach our twentieth year. We looked at the many new opportunities. The surveillance equipment portfolio is the first of our major announcements that can be expected this year.  We find that there is a huge vacuum at the affordable end of the market and lack of organised players who can back up with a good brand name, quality products, and full warranty support.  Zebronics is already an established brand with 12,000 partners carrying our products into big cities and small towns alike. That will form the backbone of our new business unit,” Rajesh Doshi, founder and Director, Zebronics, said. [caption id=“attachment_2115911” align=“alignleft” width=“380”]  zebronics[/caption] According to 6Wresearch, the Indian Video Surveillance market is expected to reach $952.94 million by 2016, with a CAGR of 32.49 percent from 2011-2016. While analog based surveillance systems have accounted for major market-share so far, IP-based surveillance systems are growing with relatively higher CAGR of 41.78 percent from 2011-2016. The product portfolio announced by Zebronics includes 15 new products in the categories of cameras, DVRs and video door phones. There are 4 analog and 8 HDCVI camera with IP camera to be announced soon. The products will be targeted at mainly at SMB retail and commercial establishments, and the home segment but are also suited for a variety of uses such as government, transportation, banking and finance. The surveillance business will operate as an independent business unit with its own sales force.  Ashok Jha has been appointed as business head for surveillance products at Zebronics. Zebronics expects that about 15 percent of its revenue will be generated from the surveillance business in the first year (2015-16) itself. The company has had a CAGR of around 30 percent through the last three years, in spite the slowing down of desktop market.  Zebronics now targets a 100 percent growth this year and a mega Rs 1000-crore brand in next two years, Doshi added.