'With all our heart': Now, AirVistara and SpiceJet indulge in Twitter banter

Twitter wars are the new normal. Be it politicians, celebrities, CEOs or brands. These epic brand "battles" may not be as dramatic or snarky as celebrity feuds, but when brands bring their social media sass, you've got to notice it.

While e-commerce Twitter wars are not unusual, it is a PR win for both parties, as the exchange garnered thousands of re-tweets from respective communities. As the brands’ personalities shine through, their humour resonates with followers – and draws some added publicity. The latest to join the Twitter slugfest are Indian airlines SpiceJet and AirVistara.

On Tuesday, new entrant into the aviation space, Vistara used a phrase similar to SpiceJet's tagline - "with all our heart" - in one of its promotional tweets.

To which, SpiceJet gave a rather snarky response.

While we are still waiting for SpiceJet to respond to that, here are a few Twitter reactions to the slugfest:

Updated Date: May 27, 2015 14:10:37 IST