We have become No.2 vendor in all-flash storage in just 18 months: HP India

HP India announced the launch of new flash storage solution, aimed at sectors like telecom and banking, financial services and insurance (BFSI), manufacturing, and government.

“Currently, the Indian flash storage market is worth $400 million and is growing at a compound annual growth rate (CAGR) of 46 percent. We have seen three-digit growth within a period of only eighteen months. We also witnessed HP gaining market last quarter when all other storage vendors lost market share,” Barun Lala, director, storage division, HP Enterprise Group, told reporters on the sidelines of an event in New Delhi to launch the company’s new all-flash array innovations.

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He further added, “And, more recently HP moved up to the number two market share position in all flash. We were not even No.10 in all-flash storage,  but now we are No.2 vendor in just 18 months.”

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“The mid-market range accounts for 55-60 percent of the sales and the entry-level accounts for 20-25 percent,” he said. “In Asia-Pacific and Japan, we are the leaders in the entry-level range, No.2 in the mid-market range, and No.4 in the premium-price range,” he said.

Announcements Touted as the industry’s most affordable all-flash array, the HP 3PAR StoreServ 8000 family offers twice the workload performance of previous generations and automated performance assurance with flash-optimized quality of service (QoS) controls. Like the HP 3PAR StoreServ Storage 20000 family, the 8000 family delivers up to 5.5 petabytes of usable flash capacity within a single floor tile without compromising data services or scalability. It is a scale-out, quad-node design that includes all-flash configurations starting at $19,479 as well as converged-flash arrays that support expansion via spinning media, the company said. The company also introduced new models in the eight-controller 20000 family, including a 20800 All-Flash Starter Kit, and the new 3PAR StoreServ 20450, an All-Flash Array which scales to 6 petabytes and 1.8 million IOPS. Built-in storage federation capabilities allow 8000 and 20000 models to be pooled together for up to 60 PB of aggregate usable capacity in a four-system federation with non-disruptive workload mobility across systems with just a single mouse click for unmatched agility. The 20800 All-Flash Starter Kit is available for $99,995 and the 3PAR StoreServ 20450 is priced at $85,167. Sharing the same hardware acceleration as the eight-node enterprise-flash 20000 family, the new 8000 family features the HP 3PAR Gen5 Thin Express ASIC and double the bandwidth of competitive platforms, enabling the 8000 family to more effectively deal with mixed and highly unpredictable workloads. “With over 20 gigabytes per second of read bandwidth, this new hardware lets customers double the workload performance of bandwidth-heavy database applications, assuring that end users get the response times required to make faster business decisions.” Additionally, both the 3PAR StoreServ 8000 and 20000 flash arrays are now certified for SAP HANA Tailored Data Center Integration (TDI). Lastly, the HP 3PAR File Persona software has been enhanced to support even larger unstructured data applications. HP 3PAR Priority Optimization software now allows users to specify latency goals as low as 0.5 milliseconds to ensure consistent service levels in multi-tenant environments where a large number of latency-sensitive applications are consolidated. HP 3PAR Priority Optimization is available worldwide as part of the HP 3PAR Data Optimization Suite starting at $1,210. Similarly, HP Smart SAN 1.0 is available for $200 per-system basis for HP 3PAR StoreServ 7000 and 8000 models. For customers who are deploying flash over Fibre Channel, new HP SmartSAN for HP 3PAR StoreServ uses Express Provisioning technology to orchestrate SAN fabric zoning autonomically, reducing the number of steps required to provision a SAN by 80 percent. For service providers and midsize organisations looking to leverage Ethernet networking to reduce costs, HP 3PAR StoreServ enhancements reduce iSCSI latency and add support for iSCSI VLAN tagging. These new iSCSI features assure flash-optimized performance while lowering total storage networking infrastructure acquisition costs by $25,000 or more.