Vserv forays into commerce; to offer solutions for telcos, DTH operators

Mobile advertising technology provider Vserv is foraying into the commerce space. The company will now provide an end-to-end solution for telcos and DTH operators, right from discovery of customers to transaction of services. With this added capability, Vserv will enable telcos to promote segmented offers across data and voice. “By driving these transactions, Vserv enhances ARPU for telcos. While for DTH operators, this translates into selling segmented channel packs leading to a major jump in subscriptions and higher revenue,” the company claimed. [caption id=“attachment_2242676” align=“alignleft” width=“380”]  Vserv[/caption] “Vserv’s massive reach of 120 million unique users in India, combined with this commerce solution, creates a disruptive development in the mobile Internet ecosystem,” Dippak Khurana, Co-Founder & CEO, Vserv said. “While our Smart Data platform is a revolutionary offering for mobile marketing, with our commerce solution, we now complete a user’s journey from intent to purchase. This unique proposition provides a powerful opportunity for consumer-facing companies, who are seeking to tap into the growing mobile internet user base." The total revenue of telco and DTH services in India stood at around $31 billion last year 2014, and is  currently growing at a rate of 10% per annum. Within this, the share of digital commerce is close to 10% and is expected to grow by 300% in the next 4 years, Vserv said.