 "Vodafone upbeat on FI, launches new initiatives to woo fans")
New Delhi: Rival Bharti airtel may have walked away with the title sponsorship but telecom giant Vodafone remains upbeat on opportunities brought by the Indian edition of the Formula1 race for its subscribers to connect with the race.
The company has undertaken a slew of initiatives to help subscribers connect with the teams and to experience the race at a closer level.
[caption id=“attachment_116122” align=“alignleft” width=“380” caption=“Vodafone has also announced two initiatives for the first Indian F1 Grand Prix is slated to be held October 28-30 at Buddh International Circuit in Greater Noida, near the national capital.”]  [/caption]
“We have been associated with McLaren Mercedes team since 2007 and the partnership has helped us bring not just the race but the team closer to our subscribers.
“Even with the Indian edition, we have undertaken two initiatives which have engaged fans and helped them become a part of the F1 experience,” Vodafone Essar Vice-President (Marketing) Anuradha Aggarwal told PTI.
The race in India, which will be the 17th in the Formula One World Championship, will be called the ‘Airtel Grand Prix of India’, following Bharti Airtel’s tie-up with the Formula One Group Companies.
As part of its association with F1, Bharti airtel will offer Formula One enthusiasts a host of innovative offerings and initiatives like race clips on mobile TV, racing games like Need For Speed (NFS) and other exciting Formula 1 applications.
Impact Shorts
More ShortsVodafone has also announced two initiatives for the first Indian F1 Grand Prix is slated to be held October 28-30 at Buddh International Circuit in Greater Noida, near the national capital.
The first initiative - Vodafone Race to Fame - will see four selected winners get a chance to spend the weekend with the Vodafone McLaren Mercedes (VMM) team during the motor racing event.
In addition, the operator has offered an opportunity to small and medium enterprises to have their logo on VMM car under the Vodafone Drive into the Big League initiative.
Enterprises with a turnover between Rs 10 crore-Rs 250 crore and an employee base of 1,000 could participate in the event.
“As the title sponsor and ‘Total Communications Partner’ to the Vodafone McLaren Mercedes team, our subscribers get access to the team and the drivers. We have similar initiatives across the world to engage with subscribers and enterprises,” Aggarwal said.
F1 has more than over 500 million fans across the world and is spread over 185 countries across the world. Vijay Mallaya-owned Force India is among the teams that are competing in the world championships along with biggies like Red Bull, Ferrari, McLaren and Petronas Mercedes, among others.
PTI
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