Viacom18 Consumer Products to introduce first-ever cafe in Delhi with Funbars Hospitality, plan 10 more in five years

For lovers of the youth brand MTV, there is a bouquet of offerings so that they can now interact more closely with the channel. Viacom18 Consumer Products, the consumer products arm of Viacom18, is extending MTV from broadcast and digital space to an always on-ground experience by introducing the first ever café - FLYP@MTV in association with Funbars Hospitality Pvt. Ltd, a master licensee that conceptualizes, develops, executes and operates urban hospitality experience. [caption id=“attachment_2520702” align=“alignleft” width=“380”]  Interior of the cafe[/caption] The first cafe will open next month in New Delhi followed by Mumbai, Bengaluru and  plans to open 10 more in the next five years. It will provide patrons the opportunity to interact with it through touch points at the café, specially curated entertainment and an exclusive menu created by celebrity chef Ranveer Brar. A unique facet of the café is its nature of being an exclusive place to work during the day and transforming into a place to chill in the evening and a play zone at night. Sudhanshu Vats, Group CEO, Viacom18 said, “A café is yet another ecosystem that we, in partnership with Funbars, are creating as an extension of our iconic youth brand MTV. The café will continue to set and fuel trends, just the way MTV does, therefore creating a gateway to new experiences for our young consumers.”  Viraj Lamba, head of Business Division & Co-Promoter, Funbars Hospitality Pvt. Ltd. adds, “Our aim is to make FLYP@MTV a cult hangout destination across the country.” Disclosure: Viacom 18 Media Pvt. Limited is a 50/50 joint venture between Viacom and Network18. Firstpost is a part of Network18.