Tesla's back-to-back price cuts bring sticker on U.S. Model S below $70,000
By Tina Bellon and C Nivedita (Reuters) - Tesla Inc will further cut the price of its Model S 'Long Range' sedan in the United States to $69,420, the electric carmaker's chief executive, Elon Musk, announced in a tweet https://bit.ly/2H0JCP0 on Wednesday. The anticipated drop marks the second time this week Tesla has cut the price for the high-end sedan, following a 4% cut of the Model S's price in the United States on Tuesday to $71,990.
By Tina Bellon and C Nivedita
(Reuters) - Tesla Inc
The anticipated drop marks the second time this week Tesla has cut the price for the high-end sedan, following a 4% cut of the Model S's price in the United States on Tuesday to $71,990.
Tesla shares closed 3.3% higher at $461.30 on Wednesday and were little changed after hours.
The company also on Tuesday reduced by 3% the price of its Model S in China, where it had previously cut the starting price of its Model 3 sedan.
"The gauntlet has been thrown down! The prophecy will be fulfilled. Model S price changes to $69,420 tonight!" Musk tweeted.
Tesla's Model S was introduced in 2012, but in recent years the car has faced competition from the company's less expensive, mass-market Model 3 sedan, launched in 2017, which currently starts at $37,990. The Model S makes up only around 5% of Tesla's unit volume, according to a Credit Suisse analyst note on Wednesday.
The analyst said Model S price reduction was likely in response to price cuts by electric vehicle startup Lucid Motors, which sells its luxury-sedan Air model at a starting price of $69,900. That includes a $7,500 U.S. government electric vehicle tax credit, which Tesla vehicles are no longer entitled to.
The price cuts also come as competition in the electric vehicle market - long dominated by Tesla - heats up, with several carmakers launching new electric vehicles next year.
Germany's Daimler AG
(Reporting by C Nivedita in Bengaluru and Tina Bellon in New York; Editing by Anil D'Silva and Matthew Lewis)
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