Tata Tea’s decade-old ‘Jaago Re’ campaign, which touched a code with citizens and ignited the spirit of activism much before the advent of social media, has now returned in new avatar aka Jaago Re 2.0 The focus will be on pre-activism, an idea which urges consumers to act before a tragedy happens. “Our Jaago Re campaign has unleashed the activism streak in consumers. In the last eight years we see an active set of people who are willing to speak up, show their outrage and hold marches both on digital media as well as on-ground. We are now taking it to the next level of its journey by urging consumers to take up an issue and talk about it before a tragedy happens,” said Sushant Dash, regional president-India, Tata Global Beverages. Tata Tea kick starts the Jaago Re journey Mullen Lintas, has created a powerful television advertisement and question today’s activism which had been limited to candle light march, social media outrage and the like. The new message is simple- why wait for tragedy to strike. Instead, Alarm bajne se pehle Jaago Re! Watch the video to know more