Tata Tea's new ‘Jaago Re’ campaign says don’t wait for tragedy to strike, act before it happens

The new message is simple- why wait for trategy to strike. Instead Alarm bajne se pehle Jaago Re!

FP Staff February 17, 2017 17:32:55 IST

Tata Tea’s decade-old 'Jaago Re' campaign, which touched a code with citizens and ignited the spirit of  activism much before the advent of social media, has now returned in new avatar aka Jaago Re 2.0

The focus will be on pre-activism, an idea which urges consumers to act before a tragedy happens.

Tata Teas new Jaago Re campaign says dont wait for tragedy to strike act before it happens

“Our Jaago Re campaign has unleashed the activism streak in consumers. In the last eight years we see an active set of people who are willing to speak up, show their outrage and hold marches both on digital media as well as on-ground. We are now taking it to the next level of its journey by urging consumers to take up an issue and talk about it before a tragedy happens,” said Sushant Dash, regional president-India, Tata Global Beverages.

Tata Tea kick starts the Jaago Re journey

Mullen Lintas, has created a powerful television advertisement and question today’s activism which had been limited to candle light march, social media outrage and the like. The new message is simple- why wait for tragedy to strike. Instead, Alarm bajne se pehle Jaago Re!

Watch the video to know more

Updated Date:

also read

MediaTek launches Kompanio 900T chipset for tablets, notebooks and more devices
News & Analysis

MediaTek launches Kompanio 900T chipset for tablets, notebooks and more devices

The chipset provides fast performance for both gaming and applications, as it supports flagship LPDDR5 memory and UFS 3.1 storage.

Chinese social media platform Weibo bans BTS fan club for 'raising funds illegally'
Entertainment

Chinese social media platform Weibo bans BTS fan club for 'raising funds illegally'

The fan account was banned from posting on Weibo after images circulated online last week of a customised airplane from Jeju Air with images of BTS member Jimin on it.

How 9/11 made politicians and media turn terrorism into an Islamic issue
World

How 9/11 made politicians and media turn terrorism into an Islamic issue

Perhaps the most damaging legacy of 9/11, however, has been the homogenisation and Islamisation of the terror threat