Mumbai: Veteran sports marketing and management professional Sundar Raman is joining Reliance Industries as its 'Chief Executive Officer - Sports' to consolidate and drive the group's initiative in this area, according to a statement released by RIL on Monday.
In addition to the existing sports properties of the group and its non-profit foundation, Sundar Raman will be driving newer avenues of growth in this area, as also the integration with the digital services of Jio, the statement added.
"Sundar brings with him a rich and unique experience of over two decades in understanding consumer insights and as a pioneer in the growth of sporting properties in India," the statement added.
"Reliance Industries has a huge aspiration in the sports area. The opportunity to be engaged in integrating the entire sports portfolio and make Sports also an integral and important element in the group's growth will be an exciting journey," Sundar Raman, former Chief Operating Officer of IPL, said.
Over the past few years, the RIL group has invested in a variety of sports properties, including cricket, football, basketball, tennis and golf. The Reliance Foundation also has several grassroots initiatives like Young Champs.
With IANS inputs
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Updated Date: Nov 16, 2015 17:21:22 IST