 "Zomato enters Chilean market; earmarks $2 mn for expansion")
New Delhi: Restaurant discovery services provider Zomato today announced its foray into Chile, offering information for about 7,000 restaurants in Santiago.
“Chileans can now browse through restaurant information in Spanish and English, read and write restaurant reviews, as well as build a personal network of trusted foodies,” Zomato said in a statement.
It will also offer an exciting prospect for business owners to reach out to and engage with a highly targeted audience, it added.
[caption id=“attachment_91264” align=“alignleft” width=“380”]  Image taken from website[/caption]
“With its rich dining culture and high internet and smartphone penetration, Chile is a very promising market for us. We have earmarked $2 million (over Rs 12 crore) for our expansion in the country,” Zomato founder and CEO Deepinder Goyal said.
The information will be available on Zomato’s website from today, while the mobile app will be available after a week.
Zomato has been expanding aggressively across markets over the last year.
Founded in 2008 by Deepinder Goyal and Pankaj Chaddah, Zomato has presence in 42 cities across 13 countries including India, the UK, South Africa, New Zealand, the Philippines, Portugal, Qatar, Turkey, Indonesia, Brazil and Sri Lanka.
Zomato plans to further expand its presence across APAC, Europe, and the Americas while continuing to strengthen operations in its existing markets.
“We have found our second South American home in Chile. We already have a sizeable team in place in Santiago, and are in the process of growing it further. There are plans to expand into other markets in the continent,” Goyal said.
Zomato currently sees over 20 million monthly visits globally, across its web and mobile platforms.
In its most recent round of funding, Zomato had raised $37 million from Sequoia Capital and Info Edge (India) Limited, taking its total funding to $53.5 million.
Zomato currently employs over 700 people across its worldwide locations.
PTI
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