 "To The New launches 2-year programme to train entrepreneurs across Asia")
For the first time, entrepreneurs and those in the making will be trained and given an opportunity to start ventures through a two-year `Entrepreneurs-At-Work’ program, launched yesterday by To the New.
The company will identify, train and mentor professionals in the digital industry and provide them with a platform to kickstart and head new divisions, geographies, products and services or business units under its umbrella.
The selection process is stringent. Only candidates in the 26-28 years age bracket, from premier management and technical institutes across India, ASEAN and China, with three to five years of work experience are eligible for the program. The company looks to take candidates with a mix of work experience in large organizations and start-ups. The soft criteria includes leadership skills, aptitude, and innovation. “But what we specifically look for is individual energy and inventiveness,” says Puneet Johar, Managing Director, To The New.
The whole search program has been designed around LinkedIn. The company will select around 20-25 candidates for the programme. They will place these candidates in high impact roles in business development, product management, product development and technology in the various To The New companies across Asia.
At the end of the two years, the candidates are given a project in a new geography or a new project and they will be given group stocks at the time.
Applications to the programme will be accepted till August 15, 2014 and by November 1, 2014, the training program will begin.
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“In the digital space, developing entrepreneurial talent is the only way to ensure continued success. This program puts young talent through high impact operating roles, with periodic training inputs. This prepares them to lead innovation through familiar and unfamiliar situations,“Puneet Johar, Managing Director, To The New said in a statement.
Founded in 2010, To The New is a specialist in SMACK Services - Social, Mobile Analytics, Content and Knowledge, and delivers integrated digital solutions to help clients connect with social and mobile first consumers.