 "Starbucks meets only half of store target but adds new flavour to India menu")
Mumbai: As Tata Starbucks completes a year in India, it has launched a new coffee labelled India Estates Blend, which is specially sourced, roasted and packaged domestically. The launch marks its first anniversary in the country.
Group president of the Starbucks China and Asia Pacific, John Culver said that the company has introduced for a the first time a whole bean coffee that is sourced, roasted, packaged and sold in India.
The Company is also introducing India to the global favorite, Salted Caramel Mocha, which will be available for customers in India starting October 25.
[caption id=“attachment_975313” align=“alignleft” width=“380”]  Reuters[/caption]
Starbucks, which launched its first store last October here, opened its 25th outlet today in Pune, half the number it had initially planned.
Tata Starbucks head Avani Davda declined to comment on this, saying the company is privately held and not bound to share business details or numbers.
While refusing to specify the target for this year, she said the next store will come up in Bangalore, without mentioning a date.
The company, which is an equal joint venture between Tata Global Beverages and Seattle-based Starbucks, runs stores in the Mumbai region, Delhi-NCR and Pune.
India Estates Blend is sourced from Tata Coffee’s Arabica coffee plantations in Coorg and Chickmagalur regions of Karnataka and the company said currently it will be sold only in the country.
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