Spotify to suspend political advertising in 2020
By Elizabeth Culliford and Ayanti Bera (Reuters) - Spotify Technology SA said on Friday it would pause selling political advertisements on its music streaming platform in early 2020. The world's most popular paid music streaming service, with nearly 141 million users tuning into its ad-supported platform in October, said the pause would extend to Spotify original and exclusive podcasts as well. The move, which was first reported by Ad Age, comes as campaigns for the U.S
By Elizabeth Culliford and Ayanti Bera
(Reuters) - Spotify Technology SA
The world's most popular paid music streaming service, with nearly 141 million users tuning into its ad-supported platform in October, said the pause would extend to Spotify original and exclusive podcasts as well.
The move, which was first reported by Ad Age, comes as campaigns for the U.S. presidential election in November 2020 heat up.
Online platforms including Facebook Inc
"At this point in time, we do not yet have the necessary level of robustness in our processes, systems and tools to responsibly validate and review this content," a Spotify spokeswoman said in a statement to Reuters.
"We will reassess this decision as we continue to evolve our capabilities."
Spotify, which was only accepting political advertising in the United States, did not answer a Reuters question on how much revenue the company generates from political ads.
The new policy will cover political groups such as candidates for office, elected and appointed officials, political parties, political action committees (PACs) and SuperPACS, as well as content that advocates for or against those entities. Spotify will also not sell ads that advocate for legislative and judicial outcomes.
The move only applies to Spotify’s ad sales, not advertisements embedded in third-party content, though those will still be subject to Spotify’s broader content policies.
(Reporting by Ayanti Bera in Bengaluru; Editing by Shinjini Ganguli and Steve Orlofsky)
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