Naveen Anand, the Senior Vice President of Marketing in Amway India will take up the position of Global Marketing Director of Core Nutrition in the company from 1 December, 2013.
Anand will be relocating to Amway headquarters at Michigan and will be responsible for the development and execution of the global nutrition marketing strategy.
He began his career at Amway India almost 16 years ago as a marketing manager overseeing India’s marketing department, and since then has been instrumental in building the Amway India business to approximately $400 million in sales.
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Naveen Anand.[/caption]
Under Naveen’s leadership Nutrition & Prestige beauty business (Nutrilite & Artistry) has been market leaders; Nutrition clogged a market share of 23.8% in Vitamin & Dietary Supplements category; whereas Artistry acquired 59.3% in Premium Facial Care category in the year 2012 Naveen also spearheaded a highly successful Amway mass media campaigns, starting with mother brand Amway & later on adding Nutrilite, Artistry & Attititude to the mass media campaign.
Naveen has also been a member of the global CMO Council for over five years. In this role he contributed significantly towards strengthening of global marketing brands both in Amway India as well as across the globe.
Prior to Amway, Naveen worked at Karishma Adverting (part of Lowe Lintas) and Reckitt and Colman. He earned a MBA from Poona University, Pune, India.