SpiceJet forays into ecommerce with spicestyle.com, eyes Rs 150 cr revenue in first year

The retail venture SpiceStyle would help in driving up the airline's ancillary revenues amid intense competition in the fast-growing domestic aviation sector.

PTI June 13, 2017 15:29:02 IST
SpiceJet forays into ecommerce with spicestyle.com, eyes Rs 150 cr revenue in first year

New Delhi: Diversifying into the retail segment, SpiceJet today announced setting up of an e-commerce portal which is expected to rake in additional revenues worth Rs 150 crore in the first year.

The retail venture SpiceStyle would help in driving up the airline's ancillary revenues amid intense competition in the fast-growing domestic aviation sector.

"The new venture will further boost SpiceJet's ancillary revenue income which has grown from 6 percent to around 17 percent in the last two years," the airline said in a release.

According to an official, the venture is expected to generate Rs 150 crore additional revenue in the first year and increase the overall ancillary revenue to 19 percent from the present level of 17 percent.

Around Rs 15 crore has been invested for setting up the venture.

SpiceJet forays into ecommerce with spicestylecom eyes Rs 150 cr revenue in first year

Representational image. AFP

SpiceStyle, initially conceived as an in-flight service, is a wholly-owned subsidiary of SpiceJet and an e-commerce portal 'www.spicestyle.com' has been set up in this regard.

Besides, it has tied up with Amazon.in to launch an all new brand store.

The strategic alliance would offer SpiceStyle's entire portfolio of brands on the shopping portal at launch prices offering 25 percent discount.

SpiceStyle offers products across 17 different categories including a signature Rohit Bal, noted fashion designer, series on Amazon.

"In this new exciting journey, we shall be partnering with leading e-commerce marketplaces to distribute our exclusive range of products, which can also be ordered on-board our flights as well as on SpiceStyle.comm," SpiceJet CMD Ajay Singh said.

The airline operates 364 average daily flights to 46 destinations, including 7 international ones.

Updated Date:

Find latest and upcoming tech gadgets online on Tech2 Gadgets. Get technology news, gadgets reviews & ratings. Popular gadgets including laptop, tablet and mobile specifications, features, prices, comparison.

also read

SpiceJet just hiked its cancellation charges to Rs 1,800 for domestic flights
Business

SpiceJet just hiked its cancellation charges to Rs 1,800 for domestic flights

Budget carrier SpiceJet revised the ticket cancellation charges for both the domestic and international travel but kept them below the peer group.

If SpiceJet pays token money to oil cos today, flights may resume by evening
Corporate

If SpiceJet pays token money to oil cos today, flights may resume by evening

Cash-strapped carrier SpiceJet maybe able to resume operations by this evening if it manages to pay a token amount to oil marketing companies that had earlier today stopped supplying jet fuel to the airline due to non-payment of dues.<br />

SpiceJet facing some rough weather, earnings shaky
Business

SpiceJet facing some rough weather, earnings shaky

Yields are expected to tick up in the upcoming holiday season. But as the price of aviation turbine fuel hardens, the chances of the company turning profitable look remote.