Snapdeal upgrades app for sellers as 30% of its trader base are now on mobile

The seller zone app, which is the country's first ever mobile managed online marketplace application for sellers, allows sellers to list products through Snapdeal.com.

FP Staff February 12, 2015 12:57:23 IST
 Snapdeal upgrades app for sellers as 30% of its trader base are now on mobile

New Delhi: E-retailer Snapdeal today said that it had modified its app for its 100,000 sellers which it says will help them enter product details better and manage sales better.

The seller zone app, which is the country's first ever mobile managed online marketplace application for sellers, allows sellers to list products through Snapdeal.com.

"A number of new features like scan and sell and personalized dashboard have been added to enhance the overall user experience of the seller zone app," a Snapdeal.com release said.

 Snapdeal upgrades app for sellers as 30 of its trader base are now on mobile

Enhancing mobile platform. Image courtesy Snapdeal

According to the release, the scan and sell feature simplifies and automates the system to reduce errors caused while manually listing products. Sellers can now list their products for sale on the platform in less than five minutes by scanning the products barcode and keying in the pricing details.

The personalised dashboard permits the sellers to monitor the number of pending orders and manage inventory.

The app is available on iOS and Android platforms. The E-retailer firm also have plans to roll out a Windows version.

"In the last six months, we have seen a higher rate of activity on the seller zone app vis-à-vis activity through the PC and we expect that 70 percent of our sellers will start using the mobile app actively in the coming three-four months," said Snapdeal.com, senior vice president – product management, Ankit Khanna.

Snapdeal's announcement comes days after its competitor Myntra said it was looking to convert itself as a mobile only platform. However, Myntra's focus has been on customer traffic as the firm looks into enhancing its mobile presence in an era of smartphones.

Myntra, which was acquired by Flipkart in early 2014 for Rs 2,000 crore, has set aside $150 million for acquisitions this year. The firm is looking to acquire start-ups in data analytics, social crowdsourcing and visual recognition or technology start-ups that will allow an application to become compatible on android wear such as watches and eyewear.

Myntra has already made two acquisitions. It has bought US-based firm Fitiquette and an Indian local brand Sher Singh.

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