Snapdeal sees 2-fold jump in sales on festive demand

New Delhi: Online marketplace Snapdeal.comhas seen two-fold jump in sales led by mobiles and laptops inthis month compared to the last month amid ongoing festiveseason, a company official said.

Besides mobiles and laptops, other electronics productssuch as cameras and TVs have also seen more than two-foldgrowth in sales this month, Snapdeal.com Vice President(Business Development) Tony Navin said.

Easy payment options like EMIs, combo offers and freebiesare helping in pushing sales this festive season, he said.

[caption id=“attachment_681617” align=“alignleft” width=“380”] Screenshot from the site.[/caption]

“Sales of televisions have paced up very well. We have seen nearly 200 percent growth in sale of TVs. Big electronics products like refrigerators and washing machines are also picking well due to large variety of options and festive offers,” he said.

Sales are largely driven by mobiles, tablets and laptops which have seen 110-120 percent growth this month, he said.

Buoyed by good response in this festive season, the online marketplace expects turnover of more than Rs 2,000 crore in this financial year. Also, it expects to earn about 30 percent of total turnover in the current quarter.

To win customers’ confidence, Navin said that the website has launched ‘TrustPay’ service under which a seller does not get paid until a customer approves that he has got the right product in good condition.

PTI