Smaller, thinner, less sweet snacks? Mondelez makes health drive

BERLIN (Reuters) - Snack maker Mondelez will offer more treats in smaller portions and with less sugar, as the company behind Oreo cookies and Cadbury chocolate responds to consumer demands for healthier products, underlined by a survey released on Monday. The online survey of 6,068 adults in 12 countries by the Harris Poll for Mondelez showed that 80% of consumers were looking for healthy, balanced snacks, although the same percentage was also still keen on indulgence. 'We know consumers want options which is why we offer a range of products that taste great from wholesome to indulgent,' Chris McGrath, vice president and chief of global impact, sustainability and wellbeing, told Reuters.

Reuters November 12, 2019 00:08:15 IST
Smaller, thinner, less sweet snacks? Mondelez makes health drive

Smaller thinner less sweet snacks Mondelez makes health drive

BERLIN (Reuters) - Snack maker Mondelez will offer more treats in smaller portions and with less sugar, as the company behind Oreo cookies and Cadbury chocolate responds to consumer demands for healthier products, underlined by a survey released on Monday.

The online survey of 6,068 adults in 12 countries by the Harris Poll for Mondelez showed that 80% of consumers were looking for healthy, balanced snacks, although the same percentage was also still keen on indulgence.

"We know consumers want options which is why we offer a range of products that taste great from wholesome to indulgent," Chris McGrath, vice president and chief of global impact, sustainability and wellbeing, told Reuters.

"Consumers appreciate choice and the majority agree there is a time and a place for healthier snacks and a time and a place for indulgent ones," she said. "There is room for both and we see that as a growth opportunity for us."

In July, Mondelez launched a version of its popular Cadbury Dairy Milk with 30% less sugar in Britain, which McGrath said was selling well and was being extended into India.

Mondelez lifted its 2019 sales forecast last month after reporting a 1.1% rise in third-quarter revenue, driven by higher demand in emerging markets where it has been investing heavily.

It sells a thin version of its Oreo cookies with a third less sugar and a thinner, crispier version of Ritz crackers, which it markets as a healthier option to potato chips.

The Mondelez survey showed that 6 in 10 people prefer to eat many small meals rather than a few large ones, with the trend towards snacking even stronger among younger consumers.

"We know consumers are on the go more and more and snacking delivers on the convenience they seek," McGrath said.

Mondelez has pledged to put 20% of its products in portion-controlled packs of 200 calories or less by 2025, from more than 15% now, and has also been encouraging customers to snack in a more "mindful" way, savouring each mouthful.

To that end, it has given advice to nutritionists and health care professionals on promoting "mindful eating", such as putting a portion in a bowl, not eating while also looking at a screen, and eating with your non-dominant hand.

(Reporting by Emma Thomasson; Editing by Mark Potter)

This story has not been edited by Firstpost staff and is generated by auto-feed.

Updated Date:

TAGS:

also read

France, Germany to agree to NATO role against Islamic State - sources
| Reuters
World

France, Germany to agree to NATO role against Islamic State - sources | Reuters

By Robin Emmott and John Irish | BRUSSELS/PARIS BRUSSELS/PARIS France and Germany will agree to a U.S. plan for NATO to take a bigger role in the fight against Islamic militants at a meeting with President Donald Trump on Thursday, but insist the move is purely symbolic, four senior European diplomats said.The decision to allow the North Atlantic Treaty Organization to join the coalition against Islamic State in Syria and Iraq follows weeks of pressure on the two allies, who are wary of NATO confronting Russia in Syria and of alienating Arab countries who see NATO as pushing a pro-Western agenda."NATO as an institution will join the coalition," said one senior diplomat involved in the discussions. "The question is whether this just a symbolic gesture to the United States

China's Xi says navy should become world class
| Reuters
World

China's Xi says navy should become world class | Reuters

BEIJING Chinese President Xi Jinping on Wednesday called for greater efforts to make the country's navy a world class one, strong in operations on, below and above the surface, as it steps up its ability to project power far from its shores.China's navy has taken an increasingly prominent role in recent months, with a rising star admiral taking command, its first aircraft carrier sailing around self-ruled Taiwan and a new aircraft carrier launched last month.With President Donald Trump promising a US shipbuilding spree and unnerving Beijing with his unpredictable approach on hot button issues including Taiwan and the South and East China Seas, China is pushing to narrow the gap with the U.S. Navy.Inspecting navy headquarters, Xi said the navy should "aim for the top ranks in the world", the Defence Ministry said in a statement about his visit."Building a strong and modern navy is an important mark of a top ranking global military," the ministry paraphrased Xi as saying.