Shoppers Stop bets on SAP hybris for Rs 60 crore omni-channel strategy

India's fashion retailer Shoppers Stop has announced its tie-up with hybris software, an SAP company. Under the partnership, Shoppers Stop will leverage the hybris commerce platform and its data management technology which provides omni-channel solutions to retailers.

Shoppers Stop plans to invest Rs 60 crores over the next 3 years in its omni-channel technology, supply chain & talent to strengthen its omni-channel play. Over the next 3 years, it will extend its omni-channel strategy to its group companies HomeStop, Hypercity and Crossword.

Image: Reuters

Image: Reuters

By 2020, the company targets to achieve 15 percent revenue through digital-touch points.

hybris will enable the retailer to have a single view of the customer by linking multiple identifiers (Mobile number, First Citizen number, Facebook, email, etc.) to one single identity. Conversely, hybris technology will allow shoppers to have one-view of the Shoppers Stop brand experience across multiple channels and devices.

“Through the hybris technology, Shoppers Stop will have a one-view of customer, one-view of order and one-view of inventory. This will allow us to provide our customers with a contextual, targeted, personalized and integrated shopping experience. As part of the roadmap ahead, we will introduce new features such as ‘Click & Collect’, ‘Ship from Store’, ‘Endless Aisles, and much more," Govind Shrikhande, customer care associate & managing director, Shoppers Stop Ltd, said.

Deb Deep Sengupta, Managing Director, SAP Indian Subcontinent, added, “We are thrilled to partner with one of the most reputable retail brands in India to help them meet customers’ expectations, deliver the best customer experience, support their business strategy and be part of their business transformation."

BORN will be the system integration partner for the SAP hybris setup.


Updated Date: Jul 03, 2015 15:06 PM

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