New Delhi: ShopClues, the online marketplace has introduced its own home décor and furnishing label called Home Berry. The label includes an affordable range -- priced below Rs 500, of bed and bath linen, including washroom towels and designer bedsheets with pillow covers. The firm’s chosen merchants double as manufacturing partners and work closely with ShopClues to ensure control on quality, branding and pricing.
By next quarter, ShopClues aim to target 20 percent of total sales in home and kitchen category through Home Berry.
Radhika Aggarwal, Co-Founder and CBO, said, “the products in the exclusive label are selected and developed from our dedicated merchant partners who have been working with us for years. We look forward to launching exclusive labels across categories in the future, to bridge the gap of good value labels in the market.” she further added.
The brand plans to further grow the category to include products like bean bags, curtains, rugs and cushion covers, shoe racks, wall clocks by Q4 2017.
Updated Date: Jul 20, 2017 16:40 PM