Rihanna launches new fashion brand in Paris with LVMH
By Pascale Denis PARIS (Reuters) - Barbadian singer Rihanna has unveiled her new fashion brand with Louis Vuitton owner LVMH, a rare move by the French group to set up a label from scratch as it taps into soaring demand for celebrity collaborations in the luxury world. Fenty - after the 'Umbrella' hitmaker's full name, Robyn Rihanna Fenty - will build on the singer's existing joint venture in cosmetics with LVMH, with a full range of clothing, shoes and accessories. 'My fashion will be different and non-traditional, because I do not come from this industry,' the singer told a news conference Wednesday evening, saying she hoped to bring a 'new vision of fashion'.
By Pascale Denis
PARIS (Reuters) - Barbadian singer Rihanna has unveiled her new fashion brand with Louis Vuitton owner LVMH, a rare move by the French group to set up a label from scratch as it taps into soaring demand for celebrity collaborations in the luxury world.
Fenty - after the "Umbrella" hitmaker's full name, Robyn Rihanna Fenty - will build on the singer's existing joint venture in cosmetics with LVMH, with a full range of clothing, shoes and accessories.
"My fashion will be different and non-traditional, because I do not come from this industry," the singer told a news conference Wednesday evening, saying she hoped to bring a "new vision of fashion".
Presented in a store in Paris' trendy Marais district, the clothes offer structured lines, white or beige jackets with wide shoulders or blazer dresses wrapping the body.
The collection is also for men with large denim jackets and parka coats.
The French group has increasingly exploited collaborations with celebrities as well as streetwear designers to attract young customers of luxury goods.
But most ventures of the sort have been restricted to limited editions, and LVMH is looking to steal a march on peers by taking its pairing with 31-year-old Rihanna to another level.
It will be able to rely on Rihanna's social media credentials - the singer has amassed 70.5 million followers under her Instagram handle "badgalriri".
Known for her bold fashion statements at red carpet events, Rihanna is followed almost as much for her style as her music, and had already worked with other labels including sportswear brand Puma on collections under the Fenty name.
In contrast to other LVMH brands, Fenty products will be sold at significantly lower prices. Prices range from 600 euros ($669.18) to 800 euros for a dress, 500 euros for sandals and 300 euros for costume jewellery.
The brand will be essentially an e-commerce-only venture, supported with temporary "pop-up" events rather than a store network.
The first "pop-up" store, Paris, will open on Friday for two weeks and the website on May 29. The brand will first be available in 14 countries, in Europe and the United States, and will open in Asia by year-end.
($1 = 0.8966 euro)
(Writing by John Irish; Editing by Cynthia Osterman)
This story has not been edited by Firstpost staff and is generated by auto-feed.
By Robin Emmott and John Irish | BRUSSELS/PARIS BRUSSELS/PARIS France and Germany will agree to a U.S. plan for NATO to take a bigger role in the fight against Islamic militants at a meeting with President Donald Trump on Thursday, but insist the move is purely symbolic, four senior European diplomats said.The decision to allow the North Atlantic Treaty Organization to join the coalition against Islamic State in Syria and Iraq follows weeks of pressure on the two allies, who are wary of NATO confronting Russia in Syria and of alienating Arab countries who see NATO as pushing a pro-Western agenda."NATO as an institution will join the coalition," said one senior diplomat involved in the discussions. "The question is whether this just a symbolic gesture to the United States
BEIJING Chinese President Xi Jinping on Wednesday called for greater efforts to make the country's navy a world class one, strong in operations on, below and above the surface, as it steps up its ability to project power far from its shores.China's navy has taken an increasingly prominent role in recent months, with a rising star admiral taking command, its first aircraft carrier sailing around self-ruled Taiwan and a new aircraft carrier launched last month.With President Donald Trump promising a US shipbuilding spree and unnerving Beijing with his unpredictable approach on hot button issues including Taiwan and the South and East China Seas, China is pushing to narrow the gap with the U.S. Navy.Inspecting navy headquarters, Xi said the navy should "aim for the top ranks in the world", the Defence Ministry said in a statement about his visit."Building a strong and modern navy is an important mark of a top ranking global military," the ministry paraphrased Xi as saying.