New Delhi: Mukesh Ambani-led Reliance Jio has advanced by a day the launch of its monsoon 'hungama' scheme that would offer its JioPhone to customers for Rs 501 to 20 July, a company source said.
In the annual general meeting of Reliance Industries, Ambani had announced that the scheme will begin from 21 July.
"Jio will start monsoon hungama scheme from 5.01 pm on 20 July. Even the timing has been kept to reflect the effective price of the phone," the source told PTI.
Under the present scheme, mobile subscribers using feature phone of any brand can exchange it with new JioPhone for an effective price of Rs 501 -- a price for which Reliance Industries Limited's telecom arm in 2003 had offered mobile phone to consumers.
Back in 2003, when Reliance Infocomm (now Reliance Communications) had launched the scheme in the same name it was under control of Mukesh Ambani.
The scheme in 2003 had led to a sharp increase in market share of the company and according to a leading telecom entrepreneur it had raised the question on the survival of other leading mobile operators in the market.
Reliance Infocomm came under the control of Anil Ambani after the division of assets between the two brothers in 2005.
According to the source, Reliance Jio will announce the terms and condition of the scheme tomorrow.
From 15 August onward, both existing and new, JioPhone users will also get to access Facebook, WhatsApp and Youtube.
In his speech on RIL annual general meeting, Mukesh Ambani had said that 25 million people have opted for JioPhone and the company is now looking to get 100 million consumers of JioPhone.
(Disclosure - Reliance Industries Ltd. is the sole beneficiary of Independent Media Trust which controls Network18 Media & Investments Ltd)
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Updated Date: Jul 19, 2018 20:10:13 IST