Bangalore-based Whistle Talk, an online employee referral site,has raised close to $400,000 (about Rs 2 crore) from Hyderabad Angels.
Whistle Talk uses social networking sites, such as Facebook, LinkedIn and Google Plus, to facilitate referrals for job openings.
“We are specifically going after referrals because we notice that emails about job openings circulated within the organisation usually gets ignored,” said Vinoo Chacko, CEO of the firm who has 0ver 13 years of product management experience and has worked with Citrix Solutions earlier.
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Whistle Talk lets an employee login to the site using any of their social networking credentials and scour through the friends network to match the profile with the openings.
The company also has a referral recruitment suite for enterprises.
Whistle Talk was started in January 2012 and boasts of a clientele of five companies and over a thousand registered users.
The site offers good opportunity, according to experts.
“Referrals reduce the cost of recruitment and in the old referral scheme, there was always a lack of ethical standards as remuneration of some kind was involved but in this new model, that could be avoided,” said Ajit Isaac, CEO of Ikya Human Capital Advisors, a Bangalore-based HR consulting firm.
Having said that Isaac maintains that converting the ready pool of database into concrete hiring is still a challenge for the companies.
Hyderabad Angels, which was started two years ago, is a network of angel investors that invests in companies in clean tech, cloud and mobile solutions.