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Reader's Digest is bankrupt, but will still be available
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  • Reader's Digest is bankrupt, but will still be available

Reader's Digest is bankrupt, but will still be available

Anant Rangaswami • December 20, 2014, 17:03:26 IST
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All Reader’s Digest fans in India can breathe easy. You can carry on improving your word power, you can laugh at humour in uniform and read synopsis of great works.

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Reader's Digest is bankrupt, but will still be available

“Readers Digest files for bankruptcy!” screams the headline in Indiatimes.com. “Iconic magazine Reader’s Digest goes bankrupt,” says Times of India.

Does this mean that we have seen the last of Reader’s Digest in India? No. The current bankruptcy filing affects only their US operations. Even in the US, despite filing for bankruptcy, the magazine (and other magazines from the stable) will continue to be published.

Here are the details.

[caption id=“attachment_631320” align=“alignleft” width=“380”] ![Reader's Digest](https://images.firstpost.com/wp-content/uploads/2013/02/readers.png) All Reader’s Digest fans in India can breathe easy.[/caption]

STORY CONTINUES BELOW THIS AD

“RDA Holding Co., parent company of The Reader’s Digest Association, Inc., announced today that it has reached a consensual agreement on the terms of a financial restructuring with both its secured lender and over 70% of its secured noteholders. The agreement is a key component of the Company’s ongoing comprehensive transformation plan.”

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“In order to implement the financial restructuring, the Company today filed voluntary petitions under Chapter 11 of the United States Bankruptcy Code with the U.S. Bankruptcy Court for the Southern District of New York. The filing is limited to the U.S. business and is expected to conclude in less than six months. The Company’s international operations, including Canada, are not part of the filing,” a company statement said.

An official statement said, “The Chapter 11 filing is not expected to impact the Company’s day-to-day operations. The Company will continue to market and publish all of its U.S. publications during this process, as well as its international publications.”

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All Reader’s Digest fans in India can breathe easy. You can carry on improving your word power, you can laugh at humour in uniform and read synopsis of great works.

And, of course, be bombarded by ’exclusive’ offers every single month.

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Written by Anant Rangaswami
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Anant Rangaswami was, until recently, the editor of Campaign India magazine, of which Anant was also the founding editor. Campaign India is now arguably India's most respected publication in the advertising and media space. Anant has over 20 years experience in media and advertising. He began in Madras, for STAR TV, moving on as Regional Manager, South for Sony’s SET and finally as Chief Manager at BCCL’s Times Television and Times FM. He then moved to advertising, rising to the post of Associate Vice President at TBWA India. Anant then made the leap into journalism, taking over as editor of what is now Campaign India's competitive publication, Impact. Anant teaches regularly and is a prolific blogger and author of Watching from the sidelines. see more

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