We have come a long way from door-to-door selling of products to now digital marketing that is evolving each day with newer strategic and tech innovations, streamlined service deliveries and better reach. Social media networking, search engines, live video streaming, online advertisements, consumer marketing and many other such digital metrics have changed the face of the process of buying and selling per se.
Mobility is the up-and-coming imperative segment of a digital business, and so are the platforms of virtualization, analytics, cloud and social. From managing information on a single platform, creating effective workable plans, empowering employees by providing them easy access to services and encouraging a more engaged workforce, boosting sales metrics, taking customer-centric approaches and building brands, this is the time to re-imagine businesses and industries.
Oracle’s marketing cloud platform “Responsys” offers the digitized platform for positioning your network to support growth on mobile, cloud and social applications. Jabong’s Head-Marketing believes in organizing the database by capturing user information and the process of segmentation-activation-reactivation. User responses are saved in Responsys which, he says, has helped tap the customer base better. Watch the video below to know how the popular e-commerce site, Jabong.com has capitalized on performance marketing and selective targeting using Oracle Responsys.
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Updated Date: May 19, 2016 12:34 PM