Railways has 'utterly butterly delightful' banter with Amul; may result in unique new business deal

Dairy giant Amul reached out to the Indian Railways on its official Twitter handle with a business proposition, to use its refrigerated parcel vans to transport Amul butter across India

FP Staff October 24, 2017 07:52:41 IST
Railways has 'utterly butterly delightful' banter with Amul; may result in unique new business deal

New Delhi: Dairy giant Amul reached out to the Indian Railways on its official Twitter handle with a business proposition, to use its refrigerated parcel vans to transport Amul butter across India.

"Amul is interested in using refrigerated parcel vans to transport butter across India. Request to please advice," the dairy major had said in a tweet addressed to the railways.

The Indian Railways extensively uses Twitter to address passenger woes. But this could perhaps be the first time the national transporter has received a business proposition on the micro-blogging site. And the rail ministry reacted positively on the micro-blogging site, using a popular tagline of the dairy company. "Indian Railways will be 'utterly butterly delighted' to get the taste of India to every Indian," the the Indian Railways responded, using the "utterly butterly" line used successfully by Amul.

The Indian Railways had introduced the refrigerated van service a few years ago with an aim to facilitate the transportation of perishable commodities such as fruits, vegetables, frozen meats/poultry and chocolates, but most of the vans were lying defunct, according to a ministry official.

However, this service exists only on specific routes. "We would certainly like to capture this traffic. Let us see what can be done," an official added.

The senior divisional manager of the Ahmedabad division will meet officials from Amul on Tuesday to discuss this, the official said.

He said that the South Western Railway has some refrigerated vans, they can be repaired and used by the railways to assist Amul.

With inputs from PTI

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