Quikr rejigs brand identity with new logo, slogan

New Delhi: Online classified advertising company Quikr today launched a new company logo and slogan Aasan hai badalna (Easy to change).[caption id=“attachment_2342470” align=“alignleft” width=“380”]  Screengrab from Quikr website. [/caption] “Whether people come to us to buy something good or to sell something… our users always experience positive change when they come to us. Our new logo and brand identity represents this change and the world of new possibilities that comes with it,” Quikr founder and CEO Pranay Chulet said in a statement. Quikr enables users to directly post advertisement of item they want to buy, sell, rent or hire across various categories such as cars, real estate, goods, services and jobs. Earlier this year, the company introduced Quikr Nxt, a messaging-based classifieds. The company said that the new slogan “reflects the sentiment of today’s India and instantly connects with young, aspiring Indians who seek to change their lives for the better.” The company’s new logo and brand identity were crafted by Alok Nanda & Company. “From a design perspective, the ‘Q’ in Quikr is a designer’s dream and has been fashioned to suggest positive change in its users’ lives. The logo retains the blue and green colours for which the company is recognised and the new font is contemporary, yet sleek with a sense of speed which is integral to the name Quikr,” Alok Nanda & Company CEO Alok Nanda said. PTI