Photos: A look-back at Vinita Bali's hits and misses at Britannia

[caption id=“attachment_80305” align=“alignnone” width=“860”] Brittania Industries’ long-serving MD Vinita Bali will step down from her position on 31 March, 2014, and will be replaced by current COO Varun Berry. Bali’s exit comes two years before she is scheduled to leave the biscuit maker.
Bali began at Brittania in 2005; her nearly one-decade stint has seen some stellar successes and some misses. On the plus side, she is the first woman to head a consumer goods company in India. Image: Mallikarjun Katkol/ Forbes India[/caption]

[caption id=“attachment_80306” align=“alignnone” width=“860”] Under Bali, profits and revenues grew 2.6 times and 2.7 times, according to newspaper reports. Sales grew from Rs 2,266 crore in 2006-07 to Rs 6,136 crore in 2012-13. The net profit, meanwhile, grew from Rs 105 crore to Rs 260 crore. Image: Reuters[/caption]

[caption id=“attachment_80307” align=“alignnone” width=“860”] Brittania’s market cap swelled from Rs 3,200 crore in FY07 to Rs 11,000 crore in FY13, registering a three-fold growth. Image: Company website[/caption]

[caption id=“attachment_80331” align=“alignnone” width=“860”] In 2010, Bali helped set up the Brittania Nutrition Foundation, an independent, autonomous, non-profit body to address the issue of child malnutrition. Image: Reuters[/caption]

[caption id=“attachment_80315” align=“alignnone” width=“860”] During her tenure, Brittania grew its product inventory. It expanded brands such as Tiger, expanded from biscuits to dairy products, introduced chocolate varieties of the biscuit Treat and a diabetic-friendly version of NutriChoice, originally a biscuit.
However, Brittania will need to keep creating new products if it wants to compete with the likes of Parle, ITC and relative newcomers Cadbury Kraft and McVities. Industry experts have said the company did not focus enough on brand initiatives and product innovation under Bali’s tenure.
Image: Reuters[/caption]