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Not just Myntra: Check out what else Flipkart acquired over the years

FP Archives May 23, 2014, 10:56:27 IST

India’s largest online retailer Flipkart on Thursday acquired online clothing seller Myntra Designs for an estimated Rs 2,000 crore, in a deal that would give Flipkart control of roughly half of nation’s e-commerce market by sales. But, this is not Flipkart’s first acquisition. Here are some of Flipkart’s previous acquisitions.

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Not just Myntra: Check out what else Flipkart acquired over the years

[caption id=“attachment_85585” align=“alignleft” width=“860”] Bansals India’s largest online retailer, Flipkart, on Thursday acquired online clothing seller Myntra Designs for an estimated Rs 2,000 crore, in a deal that would give Flipkart control of roughly half of the nation’s e-commerce market by sales.[/caption]

[caption id=“attachment_85586” align=“alignleft” width=“860”] Reuters Flipkart acquired WeRead, a social book discovery tool in 2010. With more than 3 million readers and 60 million books, weRead captures user-generated information such as who, within your social network, has marked a book as a favourite, detailed reviews and user ratings of books. Image: Reuters[/caption]

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[caption id=“attachment_85620” align=“alignleft” width=“860”] Flipkart acquired Mime360, a digital content platform company in 2011. Mime360 is a  Mumbai based startup that offers exchange platform connecting content owners with content publishers (like saregama, Indiatimes etc). Image from AFP used for representative purpose only. Flipkart acquired Mime360, a digital content platform company, in 2011. Mime360 is a Mumbai based startup that offers an exchange platform connecting content owners with content publishers (like saregama, Indiatimes etc). Image from AFP used for representational purpose only.[/caption]

[caption id=“attachment_85587” align=“alignleft” width=“860”] In 2011, Flipkart acquired Chakpak.com, a Bollywood news site that offers updates, news, photos and videos. Flipkart acquired the rights to Chakpak’s digital catalogue which includes 40,000 filmographies, 10,000 movies and close to 50,000 ratings. Reuters In 2011, Flipkart acquired Chakpak.com, a Bollywood news site that offers updates, news, photos and videos. Flipkart acquired the rights to Chakpak’s digital catalogue which includes 40,000 filmographies, 10,000 movies and close to 50,000 ratings. Image: Reuters[/caption]

[caption id=“attachment_85628” align=“alignleft” width=“860”] In 2012, Flipkart acquired Letsbuy.com, an Indian e-retailer in electronics. Flipkart bought the company for an estimated US$25 million. Later,  Letsbuy.com was closed down and all traffic to Letsbuy  diverted to Flipkart. Reuters In 2012, Flipkart acquired Letsbuy.com, an Indian e-retailer in electronics. Flipkart bought the company for an estimated US$25 million. Later, Letsbuy.com was closed down and all traffic to Letsbuy diverted to Flipkart. Reuters[/caption]

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