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Mercedes lures luxury buyers with launch of Edition 1 for A-Class and B-Class hatchbacks

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Mercedes lures luxury buyers with launch of Edition 1 for A-Class and B-Class hatchbacks

FP Staff • June 25, 2014, 09:41:38 IST
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Luxury car maker Mercedes-Benz has launched limited editions, Edition 1, of its hatchbacks A and B-class in diesel variant, priced at Rs 26.17 lakh and 28.75
lakh (ex-showroom Mumbai), respectively

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Mercedes lures luxury buyers with launch of Edition 1 for A-Class and B-Class hatchbacks
Luxury car maker Mercedes-Benz today launched limited editions, Edition 1, of its hatchbacks A and B-class in diesel variant, priced at Rs 26.17 lakh and 28.75 lakh (ex-showroom Mumbai), respectively.
The German car maker had first time launched the B-class in the domestic market in September 2012 which was followed by A-class, in May last year. Image: Sachin Gokhale/Firstbiz
Both the models contribute about 20 per cent in the car maker's total volumes in the domestic market, Fitz said, adding that the company has rolled out only 200 units of the two models as part of the limited edition launch. Image: Sachin Gokhale/Firstbiz
Mercedes Benz had reported 27.12 per cent increase in its sales in the domestic market in the first quarter of this year at 2,554 units. Image: Sachin Gokhale/Firstbiz
The company's wholly-owned arm Mercedes Benz India had sold 2,009 units in the same period last year. Image: Sachin Gokhale/Firstbiz
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