Drought? No problem! Six sectors that benefit from a delayed monsoon

This year isn’t great for agriculture, clearly. India has received 45 percent less rainfall in the first spell till June 17. The Met department has forecasted monsoon to be below normal at 93 percent of the long period average. But, there are some sectors that are likely to benefit because of the dry spell. Here’s a look at who will gain.

[caption id=“attachment_89146” align=“alignleft” width=“860”] ![This year isn't great for agriculture, clearly. India has received 45 per cent less rainfall in the first spell till June 17. The Met department has fore casted monsoon to be below normal at 93 per cent of the long period average. That's plain bad news. But, there are some companies that are likely to benefit because of the dry spell. Here's a look at who will gain. The first one, is manufactures of Air Conditioners. It's summer and it's hot. More and more people are likely to buy ACs and coolers to beat the heat before the monsoon arrives. Image: Reuters](https://images.firstpost.com/wp-content/uploads/2014/06/Air-cooler_reuters.jpg) This year isn’t great for agriculture, clearly. India has received 45 percent less rainfall in the first spell till June 17. The Met department has forecasted monsoon to be below normal at 93 percent of the long period average. That’s plain bad news. But, there are some sectors that are likely to benefit because of the dry spell. Here’s a look at who will gain. The first one, is manufactures of Air Conditioners. It’s an extended summer and it’s too hot. More and more people are likely to buy ACs and coolers to beat the heat before the monsoon arrives, hopefully by July second week. Image: Reuters[/caption]

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[caption id=“attachment_89147” align=“alignleft” width=“860”] ![Milk, yoghurt and other dairy products are also likely to see a climb in the sales of their products. Image: Reuters](https://images.firstpost.com/wp-content/uploads/2014/06/Dairy-products_reuters.jpg) Milk, yoghurt and other dairy products are also likely to see a climb in the sales. Image: Reuters[/caption]

[caption id=“attachment_89148” align=“alignleft” width=“860”] ![With the monsoon arriving late, you also need to keep your food and water cold. Refrigerator sales are likely to go up too. Image: Reuters](https://images.firstpost.com/wp-content/uploads/2014/06/Fridge_ibnlive.jpg) With the monsoon arriving late, you also need to keep your food and water cold. Refrigerator sales are likely to go up too. Image: Reuters[/caption]

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[caption id=“attachment_89149” align=“alignleft” width=“860”] ![](https://images.firstpost.com/wp-content/uploads/2014/06/Ice-cream_ibnlive.jpg) “I scream, you scream, We all scream for—” Of course, Ice-Cream is something that you can’t resist this summer. And with no respite, their sales are likely to go up. Image: Reuters[/caption]

[caption id=“attachment_89150” align=“alignleft” width=“860”] ![Coca Cola, Pepsi and other soft drinks is one such category that is likely to benefit from the bad monsoon. No rains, drink Cola to keep yourself cool! Image: Reuters](https://images.firstpost.com/wp-content/uploads/2014/06/Pepsi_Coca-Cola_reuters.jpg) Coca Cola, Pepsi and other soft drinks are one such category that are likely to benefit from a bad monsoon. No rains, drink Cola to keep yourself cool! Image: Reuters[/caption]

[caption id=“attachment_89271” align=“alignleft” width=“860”] ![Last but not least come inverters. These products are likely to pick up sales this year even if the rains pick up towards later part of the monsoon. This is because power generation is likely to suffer due to the deficient rains, which will warrant power cuts and long hours of load-sheddings. This would mean people's dependence on inverters and other such generation sets will increase. Reuters](https://images.firstpost.com/wp-content/uploads/2014/06/inverter.jpg) Last but not least come inverters. These products are likely to pick up sales this year even if the rains pick up towards later part of the monsoon. This is because power generation is likely to suffer due to the deficient rains, which will warrant power cuts and long hours of load-sheddings. This would mean people’s dependence on inverters and other such generation sets will increase. Reuters[/caption]

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Written by FP Archives