Persistent Systems launches new enterprise platforms Hoopz, Krrunch

Persistent Systems has launched new platforms – Hoopz and Krrunch aimed at helping enterprises to digitally transform themselves. Hoopz, an enterprise advertiser management platform, is a cross app data discovery platform which helps the print publications go digital with the help of targeted advertising. In other words, this platform gauges the viewer’s preferences and tastes and posts relevant ads on the screen while the viewer is reading the news on his mobile device. [caption id=“attachment_2024681” align=“alignleft” width=“380”]  Thinkstock[/caption] While, Krrunch is an online grievance and redressal management platform that can be used across sectors, brands and services on their websites as well as social media platforms. Apart from being brand or sector agnostic, the platform can also be employed by BPOs to provide services in customer management  to their clients. “Krrunch is a great solution for government organisations in Digital India journey to address citizen grievances real time anytime anywhere in much more engaging, collaborative and transparent way. It helps in building real engagement between citizens and government across departments,” the company said. The company said that one of the largest regional newspaper media house has opted to use Hoopz in their digital transformation journey. “We are also in advance talks with some of the top enterprise companies in the BFSI, education, eCommerce, FMCG and automobile space for our platforms,” said Akash Surekha, vice president, practice and business head- mobility, Persistent Systems.